The middleman has dominated the supply chain for as long as we can remember, and nobody really thought about cutting them off before. However, by doing so you can create many benefits for your business. You need to remember the products have passed through many hands before they finally arrive at your door. These middlemen are affecting the efficiency and effectiveness of the manufacturer, and they stand in the way of a better relationship between manufacturer and customer. Ultimately they affect the logistics, the prices and the total overall costs. This is why every business needs to aspire to cutting out the middleman completely, and taking on the role themselves.
Companies like Bisley Australia have taken on the mantle and have decided to create a more efficient and better supply chain to the final customer. Cutting out the middleman will provide your business with numerous benefits and the following are just a few of them.
- A much better customer experience – Selling direct is the best way that any business can build a relationship with its final customer. When a brand like Bisley takes control over the products that they can provide, then they can eliminate the many issues that arise when dealing with a middleman. They can make direct contact with the final customers so that they can advise them about changes in the market before they happen.
- It saves money – Once businesses can buy direct from the supplier, there are significant savings to be made. Cutting out the middleman means that there are no additional fees involved, which may include discounts to a middleman. This way, the supplier deals directly with the buyer and this results in reduction of cost.
- Price controls – Once a middleman is out of the way, the supplier can directly control prices and inform the final buyer of the price that they really have to pay. This will help to improve the sales margin for both parties, and there will be no indirect influencing of the price structures by middlemen.
The bottom line is that it is all about efficiency, and a more efficient way is for the main supplier to deal directly with the final customer. This creates a much better customer experience while also saving on costs throughout the whole supply chain. Once the middleman is out of the way, you can look forward to higher profits and a more efficient supply chain.